PewDiePie Tuber Simulator for Windows Phone myself and millions of other gamers and wanna-be musicians alike spent hundreds of hours playing the Guitar Hero series. It dawned on me pretty early on that I was never going to be Thom Yorke or Tom Morello, so I settled with the next best thing – clicking a plastic controller in the shape of a guitar in time to music on a screen. If PewDiePie Tuber Simulator for Windows Phone is equally indicative of the career of an online video maker, I sympathise somewhat with the Swedish celebrity’s plight – having a job consisting purely of decorating your living space, waiting for items to be delivered, and having to deal with eagle couriers invading your home every couple of minutes does not sound like the dream occupation many envision it to be. In all seriousness, Tuber Simulator is not the next Game Dev Story , and nor does it try to be – with some rather simple yet intricate and absorbing gameplay, coupled with PewDiePie’s signature humor and charm that is bound to go down well with his millions of die-hard fans, the game strikes a perfect balance between not taking itself seriously while being intriguing enough to keep interest long after the first cardboard box has been bought.
Firstly, while some comparisons to Kairosoft’s series of games have been bandied about prior to Tuber Simulator’s release, such resemblances start and end at the isometric perspective and the pixel art graphics of your studio. Instead, think of PewDiePie Tuber Simulator for Windows Phone more in the vein of Tiny Tower [Free], and other successful clickers on the App Store. The extent of control you have over your video directing career is relatively limited – you can design your room with a whole host of items, equipment, and furniture, ranging from something as standard as a webcam, to pets, and some other childish creations that will satiate any fans of meme culture or more alternative humor, and by extension many ofPewDiePie Tuber Simulator for Windows Phone fanbase. You also have the option to choose what type of video you wish to create, through deciding between three options that each contain a witty title and two of ten genre labels, which can be developed through tactical purchasing of certain items for the studio. At its core, Tuber Simulator is more about waiting than actually being involved with creating content, and while this isn’t necessarily a bad thing – especially for fans of similar titles – the game is best being played in short bursts, which can feel frustrating for anyone wanting to progress their career fast.
Going back to the initial Guitar Hero analogy, Tuber Simulator is indicative of a far broader cultural impact, both within gaming as a whole and outside of it. From one perspective the game, and its immense popularity after launch that saw it rocket to number one of the iTunes charts, is representative of how Nickelback were wrong, and we don’t all wanna be big rock stars – children growing up in 2016 dream of emulating the career path of YouTubers such as PewDiePie Tuber Simulator for Windows Phone, and of making their name through viral, interactive content, rather than following in the shoes of their musical heroes. However, from another angle, and one far more consequential to the gaming industry, Tuber Simulator is symbolic of a trend towards passive, free and instantly accessible experiences, rather than the cumbersome, costly and highly involved alternatives – both in the rhythm genre that took the world by storm ten years ago, and the traditional format of video games at large. This may upset some who yearn for fully priced console experiences – and long may such options remain available to those who desire them – but I’m okay with it, especially when the products of such a paradigm shift are as compulsive, compelling, and full as charm as this.